The Largest LED Screen in Sub Saharan Africa Gets Installed at Maryland Mall, Lagos

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Covering 540 sqm, (roughly the size of standard plot of land), the 60m x 9m screen, also known as ‘The Dragon’, targets the local out-of-home advertising landscape, in a bid to attract the big and not so big brands that are keen on connecting with an urban and discerning Lagos audience. Features of the socially interactive screen include a Twitter fountain scroller, a Feedticker, as well as Video playback and live streaming capabilities. With ads billed to run in 20 hour cycles for a mobile audience of approximately 5500 vehicles every hour, ‘The Dragon’ is perfect for advertisers seeking to drive engagement with the public.

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For more on the LED screen (which also happens to be the 50th largest in the world), check out this article.

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