An Engaging LED Video Wall in California by Obscura Digital

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The lobby of the flagship San Francisco office of Salesforce, (an American cloud computing company) features an imaginative design solution to the modern day office lobby/passageway designed by San Francisco-based Obscura Digital.

Their solution? A 32m long LED video display wall that features a blend of hyperreal CGI environments and actual footage from California’s natural landmarks captured in stunning 12k resolution. The display contains over 7 million pixels and is the longest continuous 4mm LED screen in the United states.


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Salesforce Team

John Zissimos – Chief Creative Officer
Beau Bouverat – Film Director
J.D. Swartz – VP General Manager Creative and Digital
Mike Mazza – Lead Designer
Katie Rinki – Director, Executive Producer Broadcast and Film
Taylor Hilficker – Business Manager

Fusion IC Studios – Fluid Simulation

Co-Founder/Executive Creative – Lauren Millar
Co-Founder/VFX Supervisor – Mark V. Stasiuk

Mission Film and Design

Ayumi Ashley – Colorist


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Obscura Team

Peter Sapienza – VP of Strategy
Nick Lynch – Executive Producer
Marc Melzer – Director of Media Arts
Ari Ali – Senior Media Producer
J Sayaka – Creative Services Producer
Vlad Spears – Director of Interactive
Harvey Moon – Interactive Engineer
Matthew Ragan – Interactive Engineer
Mike Walczyk – Interactive Engineer
Anton Heestand – Interactive Engineer
Emmett Feldman – Senior Art Director
Tim Digulla – Senior Art Director
Jim Ellis – Technical Director/3D Animation
Alexi Alexaieff – Technical Artist
Ethan Indorf Director of Photography
Joshua Brott – Photographer/Director of Photography


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